El Segundo Octo Pack DIPA 16oz can

El Segundo Octo Pack DIPA

You can say today’s release of @caseymontzdesigns first label in his “Octo Series” has been years in the making! We’ve worked with Casey in the past, (most notably, the incredibly fast-selling 2021 Christmas shirt) but this is his first label for us.

His work caught our eye a few years back with his wildly creative series of pictures depicting the “day in the life of an octopus…living on dry land”. The octopus, whose regal name is “Sir Henry,” is shown doing every day things… working in an office, commuting, etc.

We love Sir Henry (and Casey, of course!) and it seemed a no-brainer that Sir Henry should be “hired” as our summer intern to learn everything about beer and have Casey draw him as he works in various parts of the brewery.